Summary Description Overview Under 5 U.
Executive Summary Methodology In OctoberInfusionsoft surveyed a panel of 1, self-identified small business owners from across the United States via an online questionnaire they accessed with a mobile device. Respondents were not necessarily customers of Infusionsoft, and the survey did not identify Infusionsoft as a sponsor.
We asked these small business owners a slate of ten questions, including a screening question to identify small business ownership.
Throughout this report, we report on their answers with charts. While not all respondents answered all questions, we received at least 1, responses for each question.
Executive Summary The digital world continues to leave some small businesses in the dust.
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Most small businesses reported that their greatest challenge is getting a break from the fray long enough for marketing. Digital marketing success remains elusive to most small business owners. Seventy-one percent of small businesses plan to use social media content in their quest to acquire customers.
Seventy-five percent of small business owners will include Facebook in their social media strategy. Gaining and keeping customers remain the top marketing goals.
Nearly one out of every three 31 percent small business owners said [driving sales] https: Small business owners plan to budget more for the strategies they wish to implement.
The top aspects of digital marketing SBOs plan to budget more for in are social media management 38 percentSEO and digital ads 30 percentand website analytics 24 percent. Yet, more than a quarter of Small business owners will try to get by in without increasing their spend on digital marketing.
A lot can be learned from the past. Survey Results Goals [Growing the business] https: As in prior years, nearly one third 31 percent identified driving sales as the top marketing goal forfollowed by a quarter 25 percent of small businesses calling out retaining and re-engaging customers.
Notably, only 8 percent intend to gain efficiency or cost savings as their top marketing goal. Driving Sales remains the top marketing goal Challenges Small business owners report that the biggest challenge they face is finding time and resources to allocate to digital marketing.
More than a fifth of small business owners 21 percent identified this as their top challenge. This may not come as much of a surprise to small business owners reading this report, especially given that in our Small Business Marketing Trends Report we found that nearly half 49 percent of small business owners report handling the marketing for their business.
While finding time and resources is a major challenge to most small business owners, nearly as many also report that their top struggle is [funnel-related] https:Introduction to Statistical Thinking for Decision Making. This site builds up the basic ideas of business statistics systematically and correctly.
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