Introduction The concern given to develop a selling scheme which acts as a critical and built-in portion of concern where a fastest turning company like Colgate being taken under consideration concentrating to the basic apprehension and developing chances in gross revenues increase. The concern given to the importance of strategic selling attack which ensures the competitory place of Colgate in the current market topographic point where the importance selling is to develop selling schemes shows the importance in developing competencies.
Relief from the Pain of Sensitive Teeth USP The first and only toothpaste clinically proven to provide instant and effective long lasting relief from Sensitivity Colgate Sensitive STP Personal Care — Oral Hygiene — Toothpaste for Sensitive Teeth Target Group Urban middle class Men and Women Positioning Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield providing both relief from sudden shocks of pain and long term sensitivity protection with regular use.
Helps maintain the natural whiteness of the teeth 2. Provides relief from the pain of sensitive teeth 3.
Proven protection from sensitivity with regular use 4. Has a pleasant taste 5. Effective advertising showing product utility Weaknesses 1.
Higher pricing of the product, targets only the premium segment who can spend more on oral hygiene 2. No variants offered in the toothpaste in terms of flavors or use 3.
Only 2 sizes available — 40g and 80g Opportunities 1. Leverage on Approval by Indian Dental Association 2. Capturing niche market segment of sensitive teeth in the toothpaste industry 3. High pricing can limit the market growth potential for the product 2.
More competitors coming up with offerings for Sensitive teeth in Indian Market 3. Tie-up with dental clinics Colgate Sensitive Competition.Marketing strategy of Colgate – Colgate marketing strategy September 7, By Hitesh Bhasin Tagged With: Marketing strategy articles One of the top brands of the world and the leading brand in Oral hygiene, Colgate is known for its dominance for the past few decades when it concerns tooth paste, tooth brush or even dental benjaminpohle.com://benjaminpohle.comingcom/marketing-strategy-of-colgate.
TOPIC: STP & MARKETING MIX OF COLGATE TOOTHPASTECLASS: PGPBM 11 SECTION: B GROUP MEMBERS: Ankit Dugar Alolika Dutta Kamalika Mandal Soumali BanerjeeINTRODUCTIONColgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and benjaminpohle.com Colgate Sensitive brand is analysed in terms of its swot analysis, competitors and stp.
Colgate - Presentation - Download as Powerpoint Presentation .ppt), PDF File .pdf), Text File .txt) or view presentation slides online. Scribd /5(3). * Colgate Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss.
Colgate toothpaste was first sold by the company in , sixteen years after the death of its founder, William benjaminpohle.com://benjaminpohle.com · Colgate created a wide variety of products for adults and did not forget about the kids and therefore they created the Colgate kids brads which hade the kids most favourite characters of which some of them includes; I.
Colgate Dora the explorer, which is an anti-cavity toothpaste whish goes together with a powered benjaminpohle.com